Last November 2025, the I Love Cebu Holiday Sale 2025 officially kicked off with its first-ever onsite briefing and launch, held at Bai Hotel Cebu. The event gathered key stakeholders from Cebu’s tourism sector, marking an important milestone for the campaign.

The briefing presented 2025 group sale insights, including performance reviews, revenue targets, and sales projections. Participants were guided on how to better position their offers and improve revenue performance during the upcoming holiday sale through strategic pricing, promotions, and digital visibility.

Several major hotels in Cebu City took part in the briefing, alongside local media partners, highlighting the strong industry support behind the I Love Cebu Holiday Sale and its growing presence in the local tourism landscape.

As the official platform for the campaign, Atlantis Systems continues to support the group sale by connecting travelers with exclusive holiday deals from participating partners. 

Learn more about the I Love Cebu at https://www.traveloco.ph 

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